Gearing up your business for an exchange with a machine customer is essential, as it will have an enormous effect on the sustainability of your business if you don’t prepare for it. As the most important new growth opportunity over the next decade, machine customers are not making decisions in the same way as humans do. According to Gartner, revenues generated by machine customers will account for 22% of total sales by 2030.[1] Machine customers represent a massive emerging market that will reshape many industries and require changes in sales and marketing disciplines.
Businesses that are not prepared for machine customers will face significant challenges in the future. Machine customers are intelligent devices and software applications that make purchasing decisions on behalf of humans. They are transforming the business environment and creating new opportunities and threats. Businesses need to adapt to this new reality, or they will risk losing their market share and profitability. They need to address issues such as inflation, economic downturn, supply chain security, customer expectations, digital transformation, and sustainability. They also need to develop robust agility, which means the ability to sense and respond to changes in the market, customer behavior, and technology.
Robot.Trade LLC, a company that aims to create an arbitrage trading platform that enables users to trade between two crypto exchanges in order to earn profits, has announced the launch of its arbitrage-based trading platform. With the help of this platform, traders can move from manual to robot trading, where bots always look for arbitrage opportunities. Robot.Trade’s integrated auto-trading bots help traders and investors succeed in their trades using the auto trading bot. The program is designed to provide users with instant risk-free daily profits from market swings. Arbitrage opportunities are limited, and they happen in a short time frame. As a result, the ability to execute arbitrage trades successfully is largely dependent on the use of robots.[2]
As more and more consumers delegate their purchasing decisions to machines, your business will face a radical shift in customer behavior and expectations. Unlike humans, machines are not swayed by emotions, biases, or habits. They can process vast amounts of data and optimize for efficiency and performance. This means that they may buy more or less of your products or services than human customers, depending on the situation and the criteria. This could have significant implications for your market share and profitability. Moreover, if you want to attract and retain machine customers, you will need to rethink your customer service and marketing strategies. Machines do not respond to persuasive techniques or emotional appeals. They demand clear, accurate, and relevant information that helps them achieve their goals. They also expect fast, seamless, and secure transactions that minimize friction and risk. To succeed in this new era of machine commerce, you will need to understand and anticipate the needs and preferences of machine customers and adapt your business models and value propositions accordingly. You will also need to leverage AI-driven algorithms that can communicate and negotiate with machines on your behalf. These are the new challenges and opportunities that await you in the future of business.
Market leaders in the machine customer era are running their businesses with the customer in mind and using digital tools. They are taking care of machine customers by using tools that help them talk to machines in different ways and keep them safe. They are also helping their workers to make machine customers happy and special. They are making their business plan fit what machine customers want and need, and changing it when they change. They are telling the truth about what they sell, and making sure machines can find them easily. They are checking and improving how they do, with data and comments from machine customers, and making them more loyal and valuable. By doing this, they are creating a competitive advantage and increasing customer satisfaction, retention, and profitability in the machine customer era.
