Intelligent analytics and actionable messaging will play an important role in the future of AI engineering. According to Gartner, by 2027, nearly 15% of new applications will be automatically generated by AI without a human in the loop, up from zero percent today.[1] As AI becomes more sophisticated, it will be able to collect and process vast amounts of data. Intelligent analytics can then use this data to generate insights that can be used to improve decision-making. Together with actionable messaging, users can be informed about the status of their work, alerted to potential problems, or provided with updates on important events, and allow them to take action on those messages.
Without intelligent analytics, a business may not be able to find hidden patterns and trends in data that can reveal new insights and opportunities. An organization may be missing out on valuable opportunities or making wrong decisions based on incomplete or inaccurate data. Without actionable messaging, they are not able to communicate and act on insights generated by AI systems effectively. They could also confuse or misinterpret data and the insights generated by AI systems, and fail to respond to deployed solutions. They are wasting time and resources and losing their competitive advantage. Organizations need intelligent analytics and actionable messaging to make the most of their AI systems. By excluding them, they are not maximizing the potential of AI systems deployed for the purposes of enabling market success and advancing innovations.
Brinks Home is a smart-home-technology business that competes against better-known systems from ADT, Google Nest, and Ring. In the fall of 2020, Brinks Home worked with OfferFit, an AI start-up, to test thousands of combinations of messages and offers, varying the creative content, channel, and delivery times. They reorganized their structure around customer acquisition, service, and renewal and began using AI to optimize service-call scheduling, help cross-sell recommendations from call center reps, and conduct customer outreach for wireless system upgrades. In less than two years Brinks increased A/B testing from two or three tests a day to roughly 50,000 (with the capability to add more as needed). This process has dramatically reduced the need to wait for test results and has allowed Brinks to personalize every customer touchpoint. During the first half of 2021 its average direct-to-consumer (DTC) package size increased from $489 to $968. DTC revenue per user increased from an average of $42.24 to $45.95 during the same period. Overall revenue increased 9.5% compared with the same period in 2020.[2]
In today’s competitive business landscape, businesses need every advantage they can get. Intelligent analytics and actionable messaging can provide that advantage, especially with AI systems. Intelligent analytics can help businesses identify patterns and trends in large datasets that would be difficult or impossible for humans to detect on their own. This can lead to new insights and opportunities for businesses to improve their operations or develop new products and services. Actionable messaging is also important because it helps businesses communicate the insights generated by AI systems effectively and take action on them. By providing clear and concise messages that are tailored to the needs of different stakeholders, businesses can ensure that everyone is on the same page and that decisions are made based on accurate information. Together, AI-powered analytics and actionable messaging can help businesses unlock the full potential of AI systems and drive innovation. By combining AI with intelligent analytics and actionable messaging, businesses can reduce the risk of making bad decisions and improve their chances of success.
As a business owner, you know that data is your most valuable asset. Data can help you discover new ways to optimize your processes, enhance your products and services, and satisfy your customers. But data alone is not enough. You need Intelligent Analytics & Actionable Messaging (IAAM) to help you make sense of data and turn it into insights and actions. IAAM is a combination of artificial intelligence (AI) systems and communication strategies that can help you find hidden patterns and trends in data and provide you with clear and relevant messages that tell you what to do next. IAAM can help you automate boring and time-consuming tasks, such as data entry, sorting, and filtering. IAAM can also help you improve the quality and reliability of your outputs, such as reports, forecasts, and recommendations. IAAM can help you in many ways to boost your efficiency, save your time, and reduce your costs. IAAM is changing the game in every industry, from retail to healthcare to manufacturing. IAAM is becoming more advanced and powerful every day, thanks to continuous research and innovation. You don’t want to miss this opportunity to leverage IAAM to take your business to the next level. With IAAM, you can benefit from intelligent analytics and actionable messaging that can help you grow your business faster and smarter.
