Today, almost all organizations understand that data is the most valuable asset and the source of most of their applications, analytics, artificial intelligence (AI), and machine learning (ML). In 2020, the seven most valuable U.S. technology companies – Apple, Microsoft, Amazon, Alphabet, Facebook, Tesla, and Nvidia – picked up a combined $USD 3.4 trillion market cap.[1] Content management is not only a tool but also a strategy for businesses to create value from their data and data centers. By using content management effectively and efficiently, businesses can enhance their customer experience and brand reputation, and improve their competitive advantage and business outcomes. Content management plays a pivotal role in the era of data and data centers.
Your content is a key asset that can help you achieve your business objectives and satisfy your customers and partners. It can help you showcase your value proposition, build trust and credibility, educate and inform, persuade and influence, and foster loyalty and retention. But without a content management system (CMS), you may not be able to leverage it effectively. You may face challenges in creating, organizing, delivering, managing, and updating your content in a consistent, efficient, and scalable manner. You may also lack the ability to measure, improve, and optimize your content based on data and feedback. This may result in lost opportunities, wasted resources, lower customer loyalty, and reduced competitive advantage for your business.
Staria is a company that offers financial administration services in over 40 countries, setting up fast-growing businesses with scalable, international, and reliable technology-driven accounting services. Staria employs OpenText™ Business Network Cloud to leverage modern cloud integration services augmenting traditional B2B integration with end-to-end process visibility and data quality. Through a close, multi-year relationship with OpenText, Staria has helped customers automate invoicing processes while remaining compliant with country specific mandates. Staria works in parallel with experts from OpenText to create a new OpenText Business Network account for their clients and configure the platform to handle the new inbound and outbound invoicing flows. They are cost-effectively processing more than 64,000 invoices a month with practically unlimited headroom for growth. They also process more than 99 percent of all invoices within 14 hours of them being scanned, ensuring reliable services for clients. This enables Staria to scale up its cloud-based ERP offering rapidly, helping the company sprint towards its €60m revenue goal. [2]
Data is the essential resource that enables your business to succeed. It allows you to understand your customers’ needs, preferences, and behavior, to improve your products and services’ quality, functionality, and value of your products and services, and to grow your market share and revenue. But data is not a simple matter of numbers and words. It also involves rich content such as images, videos, audio, documents, and more that you need to handle and utilize effectively to communicate, collaborate, and innovate. That’s why you need content management. Content management is the process of storing, organizing, accessing, and delivering data in various forms across different channels and devices. Content management systems (CMS) are software solutions that make this process easy and efficient for you. With a CMS, you can create, edit, publish, manage, and share content with your team, partners, and customers securely and consistently. You can also use data analytics and artificial intelligence to get insights from your data and content, optimize your decisions and actions, and personalize your interactions. You might think that content management is too complex or costly for your business. You might worry that it will take too much time or resources to implement and maintain. You might doubt that it will make a significant difference in your performance or results. But these are common misconceptions that prevent many businesses from taking advantage of the power of data and content. The truth is that content management is not only feasible but also essential for your business. Content management can help you save time and money by streamlining your workflows and reducing errors and redundancies. Content management can help you increase your productivity and profitability by enhancing your collaboration and innovation. Content management can help you boost your customer satisfaction and loyalty by delivering relevant and engaging content. By picking the right CMS and data center for your business, you can harness the power of data and content to achieve your strategic goals and stay ahead of the competition.
Market leaders are optimizing their content management systems and data centers by reducing power consumption, increasing mechanical capacity, prolonging equipment life span, and becoming more climate-friendly. They are also benefiting from improved usability, seamless collaboration, rapid content production, omnichannel delivery, built-in SEO, robust analytics, easy integrations, centralized content, increased security, and consistency. Content management systems in an organization can also enable a data center’s network optimization by facilitating virtualization, containerization, storage unification, and modern cooling systems. Helping them to achieve their goals more efficiently and effectively by streamlining workflows and enhancing customer experiences.
