How Generative AI Is Changing The Way We Create Content

Generative AI offers a world of opportunities for businesses and individuals to create new and innovative content that is original and personalized. As more companies and individuals start to adopt Generative AI, the digital world will change significantly, creating more opportunities for growth and development. Generative AI is also leading innovation in various industries by delivering new and customized products and services that meet each and every individual's needs. With the help of Generative AI, we can continue to push the boundaries of creativity in the digital world and excel with originality in all areas of content creation.


In today's fast-paced and highly competitive business world, one of the key aspects that businesses strive for is originality. Being original and unique sets brands apart from their competition, which in turn helps them increase their market share, and ultimately their profits. Going against the grain and not embracing these generative technologies might lead to obsolescence and loss of profits, while competitors who use these generative technologies continue to soar. According to Gartner by 2030, a major blockbuster film will be released with 90% of the film generated by AI (from text to video), from 0% of such in 2022.[1] While there might be risks such as the potential for deepfakes, copyright issues, and other malicious uses of Generative AI technologies, the pace of original content generation however cannot be taken lightly especially if it is moderated by humans. 

Adobe plans to introduce artificial intelligence (AI) capabilities to its video editing software used by film and television companies, according to Reuters. By typing a few text words into the system, video editors will be able to do things like change the lighting in a shot from midday to sunset or generate background music. Adobe Firefly is a new system for generating static images and text introduced last month by the company. Adobe, one of the largest software producers for visual artists and video creators, promises that output from its Firefly system will be legal. According to Ivo Manolov, vice president of digital and video audio enterprise offerings at Adobe, they can create 1,000 versions of the same video that are localized with a click of a button. The video tools will be released later this year after Adobe tests the system.[2]

Generative AI is improving content efficiency by predicting user behavior and preferences. With the use of data analytics, Generative AI can identify patterns and trends in behavior faster. The ability of Generative AI to learn from human feedback and improve over time allows it to operate as an extension of human creativity, opening up new avenues of innovation and originality with businesses. By automating certain aspects of the creative workflow, Generative AI can free up human resources to focus on more complex and high-level tasks. By embracing the human touch with these technologies, businesses can offer original content that connects with their audience on an emotional level and provides them with unique experiences that machines are not capable of delivering.


The ideal for business owners is that the business fully leverages Generative AI technologies to foster creativity, innovation, and originality. By generating novel ideas, accelerating the design and execution process, and opening up new avenues of differentiation, businesses can gain an edge in the market and stay ahead of the curve. Businesses should not only rely on the generation technologies alone but they should be governed by people who understand the business, its customers, and its objectives. This will ensure that the business operates ethically, and is generating business value that is aligned with the values and brand of the business on behalf of achieving business success.

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